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Indonesia’s strangely compelling viral traffic cop

On the chaotic streets of Jakarta, an Indonesian traffic cop has become an unlikely social media star. With a camera […]

Americamaxxing: You met us at a very American time in our lives

The Chinamaxxing trend emerged in 2025, through TikTok and YouTube, when content creators found their Chinese roots, regardless of their […]

My professor marked my essay using AI

You know the only thing more depressing than an essay written using AI? When the lecturer marking the essay is […]

Chinamaxxing, Indonesiamaxxing and the politics of mimicry

A new social media trend, often referred to as “Chinamaxxing”, has seen content creators – particularly in the West – […]

Your writing needs judgment, not algorithms: Why human oversight still matters

AI is not an author. AI text looks enticing to the untrained eye. AI is excellent as an assistant for […]

Editing the Asia-Pacific boom: Why demand for copyediting is surging

Copyediting and proofreading, in essence, aims to improve someone else’s writing. There is no shortage of demand for these skills, […]

Wise Directions: What’s in a name?

What’s in the name of our copyediting business, Wise Directions? In essence, it draws inspiration from William Shakespeare’s Henry IV, […]